LUXURY CONCEPT STORE PROJECT

CREATIVE LUXURY CONCEPT STORE DESIGN PROJECT
graphic design, design, photography, videography, report, project, writing, stylistics, fashion
LUXURY CONCEPT STORE PROJECT










































CREATIVE LUXURY CONCEPT STORE DESIGN PROJECT



































H&M SUSTAIN-ACTIVE SUMMER 2022 COLLECTION PR CAMPAIGN




































































January-May 2020
A few pages of a stylistic appraisal of the editorial ‘TOGETHER’ in Vogue Italia and Vogue L’Uomo magazines for a module Fashion Styling & Creative Practice. All graphic design work was created by the author, inspiration taken from Vogue magazine layouts. This report challenged to capture the essence of the topic of gender-neutral clothing with graphic design.
Images references:
Photographer Karim Sadli
Model Kaia Gerber
January-May 2020
Mood boards were created for a Fashion Styling and Creative Practice module for a fashion editorial named “The Sunrise Kingdom”. The essence of the editorial story was captured by composing a different mood board for each aspect. These were the following: overall theme, lighting, posing, outfit, model choice, makeup and hair, shoot location and initial inspiration source mood boards.
Images are from primary or secondary sources.
October 2020
Promotional Instagram post was created for In Balance Hot Yoga studio to invite people that have never done yoga before but have been told by their doctor, physio or friends that they should try yoga. The In Balance Hot Yoga brand colours were used to create the image and some short text was written on top of it including what the post is about to catch the appropriate audience’s attention. Then in the description was written about the offer, its benefits and beginners were encouraged to join. Finally, in the comments section some hashtags were included.

June 2017-January 2018
The first significant design project was a 72-page vegan recipes cookbook created and designed independently. Later on in 2019, a 14-year-old brother was helped out to design his 10 recipe smoothie book for a school project.
This project displays first attempts in creating a creative project. It enhanced skills of design, photography, photo editing and writing. The project also challenged to consistently work on time-management and self-discipline as it took a lot of time to create the recipes, write texts, design layouts, photograph more than 30 recipes, learn designing and editing softwares and communicate consistently with the publisher while also having to study in school and go to trainings.
It took approximately 6 months to publish the book in January 2018, starting from recipe creation to printing it by a publishing company.
Both cookbooks were created in Estonian language.